Brandon Lawrence | Real Estate

Market Updates

What Actually Adds Value Before You Sell Your Twin Cities Home

By Brandon Lawrence, REALTOR® · Published August 14, 2026 · 5 min read

When you are getting ready to sell, it is tempting to sink money into big renovations. But not every dollar comes back, and some of the best returns cost very little. Here is where I tell clients to spend, and where to save.

Start with clean, decluttered, and neutral

This is the highest return you will ever get, and it is nearly free. Deep clean everything, remove half of what is on your shelves and counters, and depersonalize so buyers can picture their own life in the space. A decluttered home photographs better, shows bigger, and sells faster. Paint is the next best dollar: fresh, neutral walls make a home feel updated and move-in ready for a few hundred dollars a room.

Fix the obvious, skip the invisible

Buyers notice the leaky faucet, the cracked switch plate, the door that sticks, and the burnt-out bulbs. These small fixes cost little and remove the sense that a home was not cared for, which is exactly what makes buyers nervous. What you can usually skip: major systems that still work, or a full remodel right before selling. You rarely recoup a brand-new kitchen done purely to sell.

Curb appeal earns the click and the first impression

In the Twin Cities, the photo is the first showing. Trim the landscaping, add fresh mulch, clean the front door, and make the entry inviting. In winter, keep the walk clear and the entry warm and lit. Buyers decide how they feel about a home in the first ten seconds, and it starts at the curb, or the very first photo.

Where a bigger spend can pay off

Sometimes a targeted update is worth it: refinishing tired hardwood, replacing truly dated light fixtures, or new carpet in a worn bedroom. The rule is to update to the neighborhood's standard, not above it. Over-improving for your block means you paid for something the sale price will not return.

Price and presentation beat everything

No improvement matters more than pricing right and marketing well. A well-priced, well-photographed home in good condition sells faster and for more than an over-improved home priced on hope. Before you spend a dollar, get an honest read on what your home is worth and what buyers in your neighborhood actually want.

The bottom line

You do not need to renovate to sell well. Clean, declutter, paint, fix the small stuff, and nail the curb appeal, then price it right. If you want a walk-through of exactly what is worth doing in your home before you list, I am glad to come take a look. No pressure, and I will tell you honestly what will and will not pay off.

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